Marketing for small businesses

marketing for small businesses

Nowadays, if you do not have a website and are not on social media, it is very hard to get new clients.

You have a new or already established business and realize you need to do something about your online presence? But you know your time and capabilities are limited?

Don’t worry, I am here for you! My marketing for small businesses services are designed to help you getting the kind of exposure you want with your target audience.

We will have regular conversations to discuss the implementation, while you can focus on your job.

If you need further assistance to enhance your online presence, for instance, a developer, I will ask my network to find the right person for you.  

Why Anna Franchi?
    • Millennia with experience: I am a millennia, so I understand the digital world, but also have experience in marketing and PR for small and niche businesses
    • Empathy and communication: you will work with someone who is tech savvy but will talk to you in a clear and simple language without too much jargon  
    • Big network: you might find the right person for your various needs through my network
    • Efficient time management: you will save time because you won’t need to travel for meetings since I work remotely.
    • Flexible schedule: due to remote working, my schedule is flexible and I can adapt to your needs
    • Digital nomad: being in the startup and tech environment can only further enhance my creativity. This means better solutions for you
    • International experience: having worked in different countries, I can easily adapt to your working culture
    • Multilingual communication: I speak Italian, German, English, Spanish and French and will communicate and work in your language if possible
    • Competitive prices and packages according to your needs
  • 3-6 months trial: to see how we work together

These are the different fields I specialize in. Depending on your needs the actual projects and packages may vary.

Integrated Digital Marketing Strategy

The digital marketing strategy is a vital document that will guide us in our daily projects and duties. It is an  always in progress document that we will periodically revise according to the situations.

If you already have one, we will revise and update it.

If you are new to marketing services, we will create a strategy for you, looking at your product, goal and target.

Our strategy will be integrated, involving and including various traditional and digital channels.


SEO is what helps you improving your ranking on  search engines. There are many different techniques and we will work on what best suits you.

It is all about building trust with the search engines. The key to it is content, which also leads us to the next point:

Content Writing

An engaging content on your website will help you building trust not only with search engines, but also with potential clients.

From the about us page of your website to your blog or vlog, you will stand out.

Social Media Management

Social media can be a very effective and relatively inexpensive tool to raise awareness around your business and product as well as find new customers. You will probably already use it privately but, in order to work for your business, you need the right strategy.

I have track record of building engagement on social media channels creating them from scratch as well as improving existing ones.

Email Marketing Campaigns

Whether you already have a database of potential/current clients or you need to create one, your email marketing campaigns will integrate with the other channels and keep your audience engaged and informed.

I have record of above industry average open and click through rates in email marketing campaigns for small businesses.


If you want to give an extra boost to your business, adwords is what you need. However, you have to get to the right target.

With the right campaign, you will see new customers coming to you.

I have track record of new customers acquisitions for small businesses using adwords.


The last step is always analyzing results, in order to see how to improve.

I will periodically prepare a report that will guide us in better defining the next steps of your marketing for small business strategy that best suits you.


If you have any questions about the marketing for small businesses services, please feel free to email me at

A startup? Check out the solutions for you here